— Syllabus.pdf

Today’s Topic:

Illustrator Adobe Basics: Tools, palettes, menus, art board set up. Graphic Design overview: Basic concepts of space, weight, shape, line, color.

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Download For Class:

 — Basic Elements.pdf

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Lecture For Class:

— (21.01 min) Introduction to Adobe Illustrator

— (9.37 min) Intro to Adobe Illustrator: Interface and navigation

— (9.31 min) Intro to Adobe Illustrator: Panels, Workspaces and Artboards

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Resources For Homework:

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Homework:

— Road Map Guidelines.pdf

— Project 1 Parameters.pdf

Graphic Translations :: Infographics

We’ll start working on Project 1 next week in class.

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Due Next Week:

Your finished Road Map to show and share next week.

— Syllabus.pdf

Today’s Topic:

Because the quarter begins on a Tuesday, I designed the syllabus so that this first class is an easy introduction into the curriculum. Since there is no Monday class this first week, Monday’s class will receive this introduction as a recorded video. We will go over the syllabus and review an outline of the midterm project. The midterm project will be done in groups—groups will be assigned during this introduction. There will also be a presentation explaining Outside Project 1.

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Design Histories Introduction Video:

 — (6.06 min) Click here for Gabriel Stromberg

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Live Lecture In Class:

— Link Coming After Class

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Homework/ Due Next Week:

— Click here to download the MidTerm Groups for this project

Week 1– 4: Research

Use this time for research and investigation. Work to accumulate as much information as possible on your period. Seek out multiple sources. You must use at least three sources to derive your information — you can use both online and analog references.

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Click here for Week 1

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Click here for Week 6

Project 1 Is Due.

*Day after the election*

I suspect the election results will be contested. The class will be informal and I will provide an extension as needed.

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– No Lecture

Discussing the election results or I will improvise… Presentations of projects if possible

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Resources After Class:

— W6: Links to Watch / Read

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Homework:

Project 2: Working in teams of 2 or 3, you will be creating a mobile app prototype and building a responsive landing page designed for its marketing purposes.

Before beginning your design process, you should do some user research and determine what features people are looking for.

My description is meant as a starting point, but your research should refine these features. You will also make up new brand names to replace these generic descriptions.

Choose one:

1. Bank for Tweens:

Banking/Debit Card/Financial management for children ages 10 – 14. This is a new Financial institution that is a subsidiary of some giant-mega-corporate bank. The goal is to develop good financial skills for young people while allowing some involvement from parents.

What are the primary tasks? (Checking balance, making a deposit, sending money, etc). Can parents deposit money like a digital allowance? Can the bank include snippets of content to encourage good financial habits? How important is a physical location with tellers in the age of Venmo and Square? Can the app halt transactions at a balance of $50 (or whatever) to prevent an overdraft?

2. Concierge/AI travel App 

Why is booking travel (air/car/hotel) still so time-consuming? Haven’t we already surrendered all of our personal information to our robot overlords? If Chrome auto-fill can store my address and credit card data, surely it knows that my family of four frequently flies to the SF bay area and needs a rental car and hotel for 2 nights. Surely it can scan my browser history and know that I’m always looking for cheap flights to Iceland and Indonesia. Is it possible that an AI assistant can learn enough about your travel patterns and desires that it could be predictive and offer suggestions for routine travel and great deals for vacations as they are discovered?

Some form of initial onboarding would be required, but the system could get smarter as you provided it with more information. Wouldn’t it be great if all your preferences and details were stored in one sort of “digital passport” so that when you were presented with some sort of perfect package that you could just click “book it” (or edit details if imperfect). Assume your audience is affluent professionals, early adopters, frequent travelers, ages 24 – 50. Balance the desire for convenience with the need for privacy. Don’t spam them with hundreds of junk travel deals.

3. Everyone needs fashion advice. Pick a demographic, and have them answer some questions about themselves and their clothing interests (create a profile). Then provide them with a feed of fashion recommendations and allow a series of actions (like, heart, share, save for later, etc) which refines the feed so the algorithm gets smarter over time (thumbs up, down; swipe left, etc) and ultimately becomes a recommendation engine which only displays content which the user is interested in purchasing. Provide notifications for price drops, flash sales, or free shipping. Store payment and address info so purchases can be completed with one click

Make it frictionless so the user never leaves the app. Consider loyalty points for frequent purchases or “influencer” status for writing about what you purchased or fashion trends. Make it Social. Make it become a brand.

See www.wanelo.com

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Due Next Week:

– Summary of Research. What we know, what we intend to build. (5 –10 slides)

– Persona or empathy map

Today’s Topic:

PROJECT #3 DUE : CRITIQUE 

Create a grid, follow Swiss design principles.

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Lecture For Class:

— Link Coming

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Resources After Class:

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Homework:

— Download Project 4.pdf

Single Line Icons with Partner Participation

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Due Next Week:

Project 4 :: Handed in by 9 am