WEEK 10: What should be in your presentation

Lecture: Presentations. Timing, content & deliverables.


Lab time to work on brand projects.

Sign-ups to meet with Jill.
Peer-to-peer reviews.



Final revisions.
Create & practice your presentation. The first person who presents for each client category will discuss the client's history, audience, purpose, positioning, and promise.

To be handed in: Create a PDF presentation of your brand styleguide and add pages to your PDF presentation (if needed) to showcase your tonal territories, your tonal territories with your visual deconstruction and your concept moodboard/concept board.

Elements needed for your presentation:

(One PDF for each client team which includes: client history, audience, competitive landscape, brand purpose, positioning & promise)

Tonal territories, tonal territories with your visual deconstruction, and your concept moodboard / concept board.
Style guide

You will have about 35 minutes for your presentation. When you present you will be focusing on your point-of-view for your client, your concept board and your touch point deliverables. You need not talk about the type, colors, logo clear space, logo dos & don'ts, unless it is something that will add value to your presentation.


Click these Links:

Final Presentation Template (pdf)



Asye Birsel Quote (pdf)

Quarter Timeline (pdf)

Quarter Deliverables (pdf)

Final Presentation Template (pdf)

What is a brand? (pdf)

Company Character (pdf)

Positioning & Promise (pdf)

Types of Brandmarks (pdf)

Lettermark Sprint Checklist (pdf)

Abstract Mark Sprint (pdf)

Techniques for Brandmarks (pdf)




What they don't teach you in design school...

Paula Scher on brand


The planning of a brand experience

The consumer decision journey

The brand touchpoint matrix


Finding your brand’s emotional truth

Creating Value Propositions


Sample brand style guides


Famous Logos
CreativBloq: many branding articles


Brand Quarterly Magazine

Branding Magazine


Thinkmap’s Visual Thesaurus

Skillshare: Brand Identity: Design Adaptable Branding Systems (Paula Scher)

Aaron Draplin’s logo design challenge

Skillshare: Logo Design the Draplin Way

George Bakhua: Logo Design with Grids

George Bokhua—Mastering Logo Design: Gridding with the Golden Ratio


Brand Trends

Big Brands to Watch Out for in 2018

Trendwatching (Asia & US/Europe)

Trendwatch 2018

Packaging: 7 Key Brand Trends

Marketing Trends 2018

1 Graphic Design Trends 2018

2 Graphic Design Trends 2018

3 Graphic Design Trends 2018

Popular Brand Stories of 2017

Slideshare: The Future of Retail

Forbes — The 62 Brands Young Americans Love Most


Pantone: Color Trend Forecasting 2018

WGSN: Infuential Trends for S/S 18


Case Studies: How Brands are innovating on YouTube

Case Studies: 30+ Instagram Brands, Campaigns

1 Brands and Snapchat

2 How Brands are using Snapchat

1 Brands and Twitter

2 Brands and Twitter

3 Brands and Twitter

Case Studies: Brand Ambassadors

Brands and Influencers

Forbes: Brands and MicroInfluencers rates



Brand Case studies

Brooklyn Fare

Fred Hutch

Apple ”Think Different” Steve Jobs

Apple ”Think Different” Ads

Apple "Think Different" Commercial

The Story behind Apple ”Think Different” Campaign Ad

Nike ”Just Do It” Campaign


Brand of the day





Brand agencies

The Brand Union


Chermayeff and Geismar and Haviv

Ogilvy and Mather


Wolff Olins

Landor Associates



Liquid Agency

Wieden + Kennedy

Total Identity


siegel + gale

Starter list of Brand Agencies


Seattle Brand agencies


Hornall Anderson





Phinney Bischoff






Designing brand identity

Building better brands

The brand gap


Brand Bible

Logo design workbook

Logo design love

The logo brainstorm book

How Brands Become Icons: The Principles of Cultural Branding

Unbranding: 100 Branding Lessons for the Age of Disruption