WEEK 10: What should be in your presentation
Lecture: Presentations. Timing, content & deliverables.
BREAK
Lab time to work on brand projects.
Sign-ups to meet with Jill.
Peer-to-peer reviews.
Homework:
Final revisions.
Create & practice your presentation. The first person who presents for each client category will discuss the client's history, audience, purpose, positioning, and promise.
To be handed in: Create a PDF presentation of your brand styleguide and add pages to your PDF presentation (if needed) to showcase your tonal territories, your tonal territories with your visual deconstruction and your concept moodboard/concept board.
Elements needed for your presentation:
(One PDF for each client team which includes: client history, audience, competitive landscape, brand purpose, positioning & promise)
– Tonal territories, tonal territories with your visual deconstruction, and your concept moodboard / concept board.
– Style guide
You will have about 3–5 minutes for your presentation. When you present you will be focusing on your point-of-view for your client, your concept board and your touch point deliverables. You need not talk about the type, colors, logo clear space, logo dos & don'ts, unless it is something that will add value to your presentation.
Click these Links:
Syllabus
Week 1 - The week of January 1st
Week 2 - The week of January 7th
Week 3 - The week of January 14th
Week 4 - The week of January 21st
Week 5 - The week of Janruary 28th
Week 6 - The week of February 4th
Week 7 - The week of February 11th
Week 8 - The week of February 18th
Week 9 - The week of February 25th
RESOURCES
Final Presentation Template (pdf)
Lettermark Sprint Checklist (pdf)
SITES OF INTEREST
What they don't teach you in design school...
The planning of a brand experience
Finding your brand’s emotional truth
Famous Logos
CreativBloq: many branding articles
Skillshare: Brand Identity: Design Adaptable Branding Systems (Paula Scher)
Aaron Draplin’s logo design challenge
Skillshare: Logo Design the Draplin Way
George Bakhua: Logo Design with Grids
George Bokhua—Mastering Logo Design: Gridding with the Golden Ratio
Brand Trends
Big Brands to Watch Out for in 2018
Trendwatching (Asia & US/Europe)
Slideshare: The Future of Retail
Forbes — The 62 Brands Young Americans Love Most
Pantone: Color Trend Forecasting 2019
WGSN: Infuential Trends for S/S 18
Case Studies: How Brands are innovating on YouTube
Case Studies: 30+ Instagram Brands, Campaigns
2 How Brands are using Snapchat
Case Studies: Brand Ambassadors
Forbes: Brands and MicroInfluencers rates
Brand Case studies
Apple ”Think Different” Steve Jobs
Apple "Think Different" Commercial
The Story behind Apple ”Think Different” Campaign Ad
Brand agencies
Chermayeff and Geismar and Haviv
Starter list of Brand Agencies
Seattle Brand agencies
BookS
Brand Bible
Logo design workbook
How Brands Become Icons: The Principles of Cultural Branding