WEEK 5: Style Guides

Lecture: Key components to a style guide.

Christopher Doyle Identity Guidelines Slideshow

Break

Lab time to work on brand projects and setting up a brand style guide Indesign document.
Peer-to-peer reviews.

 

Homework:

Part 1: Continue developing your brand.

Part 2: Start pulling together the key components needed for your style guide. Set up your master pages in Indesign and begin filling in client history, brand purpose/mission, positioning & promise information into your guidebook.

 

Reading:

Key components for a brand style guide. (pdf file)

How to Build a Brand Bible & Visual Style Guide (the basic elements in a guide book)
Basic sample of a logo guide book. (pdf file)

How to start your basic brand style guide (defining your colors and buffer space)
How to create a design style guide: 25 pro tips (general overview for creating tone & voice)


Future Brand Thought Book

 

Mandatory Viewing:

Samples of Branded Guide books:
Walmart (pdf file)

Nike Football

Coca-Cola

Ford

Dove

Online Branded Guide books:
University of California Berkeley

Boston University (both online and PDF forms available)

Seattle Central College Brand Guide (pdf)

Lists of style guides:
Identity style guides from around the world

A List of Style Guides, Brand Guidelines, and Front-End Frameworks

Find guidelines on the web

Corporate Identity Portal

19 Minimalist Style Guides

Historical style guides:
I love NY Style Guide

12 magically meticulous design style guides (some historical)

 

 

RESOURCES

Asye Birsel Quote (pdf)

Quarter Timeline (pdf)

Quarter Deliverables (pdf)

Final Presentation Template (pdf)

What is a brand? (pdf)

Company Character (pdf)

Positioning & Promise (pdf)

Types of Brandmarks (pdf)

Lettermark Sprint Checklist (pdf)

Abstract Mark Sprint (pdf)

Techniques for Brandmarks (pdf)

 

 

SITES OF INTEREST

What they don't teach you in design school...

Paula Scher on brand

 

The planning of a brand experience

The consumer decision journey

The brand touchpoint matrix

 

Finding your brand’s emotional truth

Creating Value Propositions

 

Sample brand style guides

 

Famous Logos
CreativBloq: many branding articles

 

Brand Quarterly Magazine

Branding Magazine

 

Thinkmap’s Visual Thesaurus

Skillshare: Brand Identity: Design Adaptable Branding Systems (Paula Scher)

Aaron Draplin’s logo design challenge

Skillshare: Logo Design the Draplin Way

George Bakhua: Logo Design with Grids

George Bokhua—Mastering Logo Design: Gridding with the Golden Ratio

 

Brand Trends

Big Brands to Watch Out for in 2018

Trendwatching (Asia & US/Europe)

Trendwatch 2018

Packaging: 7 Key Brand Trends

Marketing Trends 2018

1 Graphic Design Trends 2018

2 Graphic Design Trends 2018

3 Graphic Design Trends 2018


Popular Brand Stories of 2017

Slideshare: The Future of Retail

Forbes — The 62 Brands Young Americans Love Most

 

Pantone: Color Trend Forecasting 2018

WGSN: Infuential Trends for S/S 18

 

Case Studies: How Brands are innovating on YouTube

Case Studies: 30+ Instagram Brands, Campaigns

1 Brands and Snapchat

2 How Brands are using Snapchat

1 Brands and Twitter

2 Brands and Twitter

3 Brands and Twitter

Case Studies: Brand Ambassadors

Brands and Influencers

Forbes: Brands and MicroInfluencers rates

 

 

Brand Case studies

Brooklyn Fare

Fred Hutch

Apple ”Think Different” Steve Jobs

Apple ”Think Different” Ads

Apple "Think Different" Commercial

The Story behind Apple ”Think Different” Campaign Ad

Nike ”Just Do It” Campaign

 

Brand of the day

Rei

 

 

 

Brand agencies


The Brand Union

Lippincott

Chermayeff and Geismar and Haviv

Ogilvy and Mather

Pentagram

Wolff Olins

Landor Associates

Interbrand

Switch

Liquid Agency

Wieden + Kennedy

Total Identity

MetaDesign

siegel + gale

Starter list of Brand Agencies

 

Seattle Brand agencies

Methodologie

Hornall Anderson

Girvin

Teague

Turnstyle

Tether

Phinney Bischoff

Hum

Civilization

Wildren

 

BookS

Designing brand identity

Building better brands

The brand gap

Zag

Brand Bible

Logo design workbook

Logo design love

The logo brainstorm book

How Brands Become Icons: The Principles of Cultural Branding

Unbranding: 100 Branding Lessons for the Age of Disruption