WEEK 9: Designer review day
2nd review with designers from the field:
(Shyla, Aaron, Evan, Nicole, Andrew, Mallory, Dyan, Peter, Annette)
Homework:
Continue developing your brand. Continue designing and revising standards guide books. Revise and refine brand touch points.
Syllabus
Week 1 - The week of January 1st
Week 2 - The week of January 7th
Week 3 - The week of January 14th
Week 4 - The week of January 21st
Week 5 - The week of Janruary 28th
Week 6 - The week of February 4th
Week 7 - The week of February 11th
Week 8 - The week of February 18th
Week 9 - The week of February 25th
RESOURCES
Final Presentation Template (pdf)
Lettermark Sprint Checklist (pdf)
SITES OF INTEREST
What they don't teach you in design school...
The planning of a brand experience
Finding your brand’s emotional truth
Famous Logos
CreativBloq: many branding articles
Skillshare: Brand Identity: Design Adaptable Branding Systems (Paula Scher)
Aaron Draplin’s logo design challenge
Skillshare: Logo Design the Draplin Way
George Bakhua: Logo Design with Grids
George Bokhua—Mastering Logo Design: Gridding with the Golden Ratio
Brand Trends
Big Brands to Watch Out for in 2018
Trendwatching (Asia & US/Europe)
Slideshare: The Future of Retail
Forbes — The 62 Brands Young Americans Love Most
Pantone: Color Trend Forecasting 2019
WGSN: Infuential Trends for S/S 18
Case Studies: How Brands are innovating on YouTube
Case Studies: 30+ Instagram Brands, Campaigns
2 How Brands are using Snapchat
Case Studies: Brand Ambassadors
Forbes: Brands and MicroInfluencers rates
Brand Case studies
Apple ”Think Different” Steve Jobs
Apple "Think Different" Commercial
The Story behind Apple ”Think Different” Campaign Ad
Brand agencies
Chermayeff and Geismar and Haviv
Starter list of Brand Agencies
Seattle Brand agencies
BookS
Brand Bible
Logo design workbook
How Brands Become Icons: The Principles of Cultural Branding