WEEK 5: The week of May 1st

Review in class exercise from last week: magazine grid layout.
In class demonstration —The Golden Section and Manuscript Grids.

BREAK

In class demonstration — Obtaining & using vendor specifications for design and production of a full page ad. We will be reviewing and dissecting the specifications for advertisements of a magazine and then building a document to those specifications. You may use a one column (aka manuscript grid), or two or three column grid for an ad.

BREAK

Peer-to-peer and small group feedback for Project 2.

 

Homework: project 2 — Manuscript, Hierarchical and multi-column grids

Refine Project 2 based off of in-class feedback. Work on your ad and place it within your article. Work on your micro-typography: kerning, letter spacing, tracking, word spacing, leading, line lengths, typographic sins, etc.

Print out spreads and ad for final reviews next week.

What will be due the week of May 22nd:

• A print out of your full article with your full page advertisement.

• A composite PDF into the lessons folder which includes the following:

— Your article layout and advertisement with underlying grid showing

— Your final article layout and advertisement WITHOUT the grid showing

 

READINGS AND LINKS

Required reading:

Golden Section
Traditional page layout: Golden Section (site)
Consistent Proportion Grid (pdf file)

"How to" Review:

Chapter 4: Leading (Lynda.com)
Chapter 5: Kerning and Tracking (Lynda.com)
Chapter 6: Small But Important Details (Lynda.com)

Chapter 7: Alignment (Lynda.com)
Chapter 7: Understanding the Paragraph and Single-Line Composer (Lynda.com)

Entire Chapter 8: Indents and Spacing (Lynda.com)

Recommended reading:

Samara p 91–128
Cullen 116–125, Cullen Review designer profiles: 126–233

 

 

RESOURCES

 

IN CLASS EXERCISES

In class: Grid Exercise n.1

In class: Grid Exercise n.2

In class: Grid Exercise n.3

In class: Type Combinations Groups

 

RESOURCES

Types of Grids (pdf)

Grid Layout Restraint (pdf)

The Grid (pdf)

 

Brainstorming Techniques (pdf)

Style Board Template (.indt file)

 

Choosing Typefaces 1 (pdf)

Choosing Typefaces 2 (pdf)

Choosing Typefaces 3 (pdf)

 

Classic Serifs (pdf)

Classic San Serifs (pdf)

 

Setting typographic space — Indesign (pdf)

Kerning/Leading Key Commands (pdf)

Indesign key commands (jpg)

 

Letter Spacing (pdf)

Measurements (pdf)

Punctuation (pdf)

 

34 Typographic Sins (pdf)

Creating InDesign Grid Thumbnails (pdf)

 

Binding Styles and Brochure Folds (pdf)

Paper Folds (pdf)

Imposition (pdf)

 

LYNDA.COMVIDEOS

Chapter 4: Leading

Chapter 5: Kerning and Tracking

Chapter 6: Small But Important Details

Chapter 7: Alignment

Chapter 7: Understanding the Paragraph and Single-Line Composer

 

Chapter 8: Alternative Brochure Styles

Chapter 1: Under Document Essentials >> Determining the Number of Columns, Sketching Thumbnails, and Blocking out areas of content

Chapter 3: Under Creating a Document >> Only Setting the Margin and Column Guides

Chapter 4: Under Managing Pages >>
Only
Changing Page Size

079 Using ruler guides: 10 great tricks (Lynda.com)

 

Chapter 5: Using Find/Change to clean text


LOOK AT THESE SITES

The 3 x 4 Grid

The Grid System

Grid Based

Explorations in Typography

 

Designspiration

Graphis

Typetoken

Mood Boards: Dressing for different...

How to Create Mood Boards: 30 Expert Tips

 

Color / Trend Forecasting: Pantone

Color / Trend Forecasting: Franklin Till

Color: Kuler

 

Color Fun 1: Color Scheme Designer

Color Fun 1 Pantonism

Color Fun 1: Plenty of Colour

Color Fun 1: Color Collective

 

WGSN.com

 

Mohawk Paper

French Paper

Neenah Paper

Reich Paper

GF Smith

Paper: Kelly Paper

Folding Brochure Sizes