Week 4 – The week of January 22nd – 26th: Combining typefaces

In class

Project 1 is due. Class review and critique.

BREAK

Lecture: Choosing your typeface lectures.
Demo:
P
rototyping projects in Suitcase. Click here to read about Suitcase Fusion's quick comps.

In class assignment — Practice combining typefaces.

For more fun practice combining typefaces try this site: Type Connection

 

HOMEWORK

For the next few weeks you will be working on a type driven design project. You will be designing only the front face of a package. Please choose one of the following as your topic (to read the text and client summary, click on the links below):

* Boxed Wine

* Mixed Nuts

* Body Wash, Shampoo, & Conditioner

2. Start creating a Style Board. Print out your style board and bring it to class. Click here to download Style Board.

3. Sketch out various layouts to scale (5-10 variations) that create a structured hierarchy for your chosen project. Consider text groupings, hierarchy, scale, weight/emphasis.

Choose one layout that you like and choose two typeface families from two different typeface classifications (use one typeface family as your foundation and your second typeface family as emphasis or accents).

For your digital rough, don’t bother using color/imagery/illustration at this point and try not to make the ornamentation the focal point of the design. I want to focus our attention ONLY on hierarchy, grouping, scale weight/emphasis and typographic tone. It doesn't have to look pretty, yet. Print out your file and bring it to class next week. Bring your sketches of your various layouts, your style board and your rough digital design to class.

 

READINGS AND LINKS

Required reading:

Stop Feeling Dumb About Pairing Fonts

Style Board (Indesign file)

General Overview for Choosing Typefaces (pdf)
A Closer Inspection on Choosing Typefaces (pdf)
Subtle Details for
Font combinations (pdf)
Practical Advice for Choosing Typefaces and top 10 lists: serif/sans serif typefaces (pdf)


Recommended reading:
The differences between type styles and type weights (Site)

Setting up your typographic space in Indesign (PDF file)

 

 

Resources

LECTURES

Type History & Type Classifications (pdf)

Creative Brief Lecture (pdf)

Modifying Type Lecture (pdf)

Letter Spacing (pdf)

Measurements (pdf)

Punctuation (pdf)

General Overview: Choosing Typefaces (pdf)

A Closer Inspection: Choosing Typefaces (pdf)

Subtle Details: Font Combinations (pdf)

Practical Advice for Chosing Typefaces (pdf)

 

RESOURCES

Type Classification (pdf)

Letter Anatomy Cheat Sheet (pdf)

Letters Anatomy Definitions (pdf)

Drawing Letters (pdf)

Identifying Type (pdf)

Classic Serifs (pdf)

Classic San Serifs (pdf)

 

Creative Brief Template (pdf)

Creative Brief/Design Brief (pdfs)

Creative Brief AIGA sample (pdf)

Venn Diagram (pdf)

Brainstorming Techniques (pdf)

Style/Concept Board Template (.indt file)

50 sketches (pdf)

 

Elements of an identity dissected...

How to choose typography for a brand...

 

Designing Type (book)

Type: A Visual History (book)

 

Spacing (pdf)

Kerning/Leading Key Commands (pdf)

 

Setting up typographic space–Indesign (pdf)

Common Ad Sizes (pdf)

 

19 Top Fonts in 19 Top Combinations (pdf)

Font Combinations (pdf)

 

34 Typographic Sins (pdf)

 

SITES OF INTEREST

Typographer's Glossary

Type Glossary

American Alphabet

Typecardsapp

Typography that works: Ellen Lupton

Mood Boards: Dressing for different...

Logo Lounge

60 Minimal Logo Designs

 

Types of type

 

Type design trends

Typewolf recommendations

Stunning font trends of 2017

Type trends for web design

 

Under Consideration

Wordmark (view your loaded fonts)

What the font

Identifont

 

CounterSpace Type Timeline

Garamond Variety 1

Garamond Variety 2

How to Spot Arial

 

Typeface Design Resources & Tutorials

List of type designers

Early Typographers

8 famous fonts and the designer who made them

 

LETTERERS

Alex Trochut

Jon Contino

Jessica Hische

Jessica Hische and Erik Marinovich —
Title Case Video

Dana Tanamachi

Louise Fili

Joel Felix

Craig Ward

Simon Walker

Mary Kate McDevitt

Doyald Young Video

Erik Marinovich

Jeff Rogers

Letman: Job Wouters

Margo Chase

Margo Chase Video

Carolyn Sewell

Sebastian Lester

André Beato

There is

Design Sponge

Letter Cult

Better Letters

Hand Lettering Club

 

 

TYPE DESIGNERS:

Doyald Young

Laura Worthington

Misprinted Type

 

FOUNDERIES:

Lost Type

TypeFonderie

Emigre

Type Kit

 

Kerning Practice (site)

Shaping Type Practice (site)

InDesign Typography (Lynda.com course)

 

I love typography

Jumpola

Counterspace

Typophile

Letterology

Typostrate

Type Worship

80 Beautiful Typefaces...

Design is History

8 Faces

Font Police

IAMPETH

The Font Feed

Design Boom

 

Brand New Classroom

Business Cards

Card Observer

 

Metrix Create Space Laser Cutter Specs

Metrix Create Space

 

The Dieline

Packaging of the World

Packaging of the World Pinterest

Lovely Package