Week 4 – The week of January 22nd – 26th: Combining typefaces

In class

Project 1 is due. Class review and critique.


Lecture: Choosing your typeface lectures.
rototyping projects in Suitcase. Click here to read about Suitcase Fusion's quick comps.

In class assignment — Practice combining typefaces.

For more fun practice combining typefaces try this site: Type Connection



For the next few weeks you will be working on a type driven design project. You will be designing only the front face of a package. Please choose one of the following as your topic (to read the text and client summary, click on the links below):

* Coffee

* Frozen Fruit Bars

* Whiskey

2. Start creating a Style Board. Print out your style board and bring it to class. Click here to download Style Board.

3. Sketch out various layouts to scale (5-10 variations) that create a structured hierarchy for your chosen project. Consider text groupings, hierarchy, scale, weight/emphasis.

Choose one layout that you like and choose two typeface families from two different typeface classifications (use one typeface family as your foundation and your second typeface family as emphasis or accents).

For your digital rough, don’t bother using color/imagery/illustration at this point and try not to make the ornamentation the focal point of the design. I want to focus our attention ONLY on hierarchy, grouping, scale weight/emphasis and typographic tone. It doesn't have to look pretty, yet. Print out your file and bring it to class next week. Bring your sketches of your various layouts, your style board and your rough digital design to class.



Required reading:

Stop Feeling Dumb About Pairing Fonts

Style Board (Indesign file)

General Overview for Choosing Typefaces (pdf)
A Closer Inspection on Choosing Typefaces (pdf)
Subtle Details for
Font combinations (pdf)
Practical Advice for Choosing Typefaces and top 10 lists: serif/sans serif typefaces (pdf)

Recommended reading:
The differences between type styles and type weights (Site)

Setting up your typographic space in Indesign (PDF file)





Type History & Type Classifications (pdf)

Creative Brief Lecture (pdf)

Modifying Type Lecture (pdf)

Letter Spacing (pdf)

Measurements (pdf)

Punctuation (pdf)

General Overview: Choosing Typefaces (pdf)

A Closer Inspection: Choosing Typefaces (pdf)

Subtle Details: Font Combinations (pdf)

Practical Advice for Chosing Typefaces (pdf)



Type Classification (pdf)

Letter Anatomy Cheat Sheet (pdf)

Letters Anatomy Definitions (pdf)

Drawing Letters (pdf)

Identifying Type (pdf)

Classic Serifs (pdf)

Classic San Serifs (pdf)


Creative Brief Template (pdf)

Creative Brief/Design Brief (pdfs)

Creative Brief AIGA sample (pdf)

Venn Diagram (pdf)

Brainstorming Techniques (pdf)

Style/Concept Board Template (.indt file)

50 sketches (pdf)


Elements of an identity dissected...

How to choose typography for a brand...


Designing Type (book)

Type: A Visual History (book)


Spacing (pdf)

Kerning/Leading Key Commands (pdf)


Setting up typographic space–Indesign (pdf)

Common Ad Sizes (pdf)


19 Top Fonts in 19 Top Combinations (pdf)

Font Combinations (pdf)


34 Typographic Sins (pdf)



Typographer's Glossary

Type Glossary

American Alphabet


16th Century Letterpress Printing

Typography that works: Ellen Lupton

Mood Boards: Dressing for different...

Logo Lounge

60 Minimal Logo Designs


Types of type


Type design trends

Typewolf recommendations

10 Type trends for 2018

Type trends for web design


Under Consideration

Wordmark (view your loaded fonts)

What the font



CounterSpace Type Timeline

Garamond Variety 1

Garamond Variety 2

How to Spot Arial


Typeface Design Resources & Tutorials

List of type designers

Early Typographers

8 famous fonts and the designer who made them



Alex Trochut

Jon Contino

Jessica Hische

Jessica Hische and Erik Marinovich —
Title Case Video

Dana Tanamachi

Louise Fili

Joel Felix

Craig Ward

Simon Walker

Mary Kate McDevitt

Doyald Young

Doyald Young Video

Erik Marinovich

Jeff Rogers

Letman: Job Wouters

Margo Chase

Margo Chase Video

Carolyn Sewell

Sebastian Lester

André Beato

There is

Design Sponge

Letter Cult

Better Letters

Hand Lettering Club




Doyald Young

Laura Worthington

Misprinted Type



Lost Type



Type Kit


Kerning Practice (site)

Shaping Type Practice (site)

InDesign Typography (Lynda.com course)


I love typography






Type Worship

80 Beautiful Typefaces...

Design is History

8 Faces

Font Police


The Font Feed

Design Boom


Brand New Classroom

Business Cards

Card Observer


Metrix Create Space Laser Cutter Specs

Metrix Create Space


The Dieline

Packaging of the World

Packaging of the World Pinterest

Lovely Package