Week 5 – The week of January 29th – February 3rd: Measurements & Letter Spacing / Leading Practice

In class

Review homework in small feedback groups.


Measurements lecture.

In class assignment — Measurements and letterspacing practice
You will be given a printout of some printed text samples. Using a pica ruler, document and measure the following:

Typeface classification
Typographic style
Paragraph alignment
Point size/Leading, &
Line measure.

For example: Sans serif, bold italic, centered, 12/16 12p6

Then click here to download/open the document in Indesign. When you open your file we will check the measurements together and then you can practice letterspacing within the file.

Print out your finished letter spacing practice work and bring it to class next week.



Part 1: Take a snapshot/screen grab of your initial digital design rough (or sketch). Your first design layout will be used as part of your final presentation. Refine your design. Add color, ornamentation, imagery and/or illustration to your package design face. Bring color print outs of your project to class next week and bring in your digital files for a work-in-progress review.

Part 2: In a separate layer in your file, label what typeface classification your product name belongs to and label aspects of type anatomy listed below. Print out an extra copy of your product name with the layer of labels visible.

Typeface classification
Ascender height
Descender height
Mark the stress
At least 2 aspects of anatomy for each letter in your product name.



Required reading:
Measurements Lecture (PDF file)

“How to” files review:
Setting up your typographic space in Indesign (PDF file)
Kerning/Leading Key Commands (PDF file)

Kerning and Tracking — Entire Chapter 5 (Lynda.com)

Using lining and proportional numerals — in Chapter 6 (Lynda.com)






Type History & Type Classifications (pdf)

Creative Brief Lecture (pdf)

Modifying Type Lecture (pdf)

Letter Spacing (pdf)

Measurements (pdf)

Punctuation (pdf)

General Overview: Choosing Typefaces (pdf)

A Closer Inspection: Choosing Typefaces (pdf)

Subtle Details: Font Combinations (pdf)

Practical Advice for Chosing Typefaces (pdf)



Type Classification (pdf)

Letter Anatomy Cheat Sheet (pdf)

Letters Anatomy Definitions (pdf)

Drawing Letters (pdf)

Identifying Type (pdf)

Classic Serifs (pdf)

Classic San Serifs (pdf)


Creative Brief Template (pdf)

Creative Brief/Design Brief (pdfs)

Creative Brief AIGA sample (pdf)

Venn Diagram (pdf)

Brainstorming Techniques (pdf)

Style/Concept Board Template (.indt file)

50 sketches (pdf)


Elements of an identity dissected...

How to choose typography for a brand...


Designing Type (book)

Type: A Visual History (book)


Spacing (pdf)

Kerning/Leading Key Commands (pdf)


Setting up typographic space–Indesign (pdf)

Common Ad Sizes (pdf)


19 Top Fonts in 19 Top Combinations (pdf)

Font Combinations (pdf)


34 Typographic Sins (pdf)



American Alphabet


Typography that works: Ellen Lupton

Mood Boards: Dressing for different...

Logo Lounge

60 Minimal Logo Designs


Type design trends

Typewolf recommendations

Stunning font trends of 2017

Type trends for web design


Under Consideration

Wordmark (view your loaded fonts)

What the font



CounterSpace Type Timeline

Garamond Variety 1

Garamond Variety 2

How to Spot Arial


Typeface Design Resources & Tutorials

List of type designers

Early Typographers

8 famous fonts and the designer who made them



Alex Trochut

Jon Contino

Jessica Hische

Jessica Hische and Erik Marinovich —
Title Case Video

Dana Tanamachi

Louise Fili

Joel Felix

Craig Ward

Simon Walker

Mary Kate McDevitt

Doyald Young Video

Erik Marinovich

Jeff Rogers

Letman: Job Wouters

Margo Chase

Margo Chase Video

Carolyn Sewell

Sebastian Lester

André Beato

There is

Design Sponge

Letter Cult

Better Letters

Hand Lettering Club




Doyald Young

Laura Worthington

Misprinted Type



Lost Type



Type Kit


Kerning Practice (site)

Shaping Type Practice (site)

InDesign Typography (Lynda.com course)


I love typography






Type Worship

80 Beautiful Typefaces...

Design is History

8 Faces

Font Police


The Font Feed

Design Boom


Brand New Classroom

Business Cards

Card Observer


Metrix Create Space Laser Cutter Specs

Metrix Create Space


The Dieline

Packaging of the World

Packaging of the World Pinterest

Lovely Package