WEEK 1: The week of September 25th –September 29th
magazine brand, Reader Demographics, Editorial Order,
Advertisements & Flatplans
In class:
Magazine brand lecture. General editorial order and advertisements lecture.
In class exercise: Organize your content into general editorial order—define your magazine sections within your FOB, Feature Well and BOB.
BREAK
Creating a flatplan lecture.
In class exercise: Create a flatplan for content order, pacing, number of pages, and potential grid structures.
Use this InDesign document to help you estimate length of each article (.ind file)
Use this template to start to build your flatplan (.indt file)
BREAK
Lecture on reader personas, moodboards, brand concepts. Review summer homework in quad groups with post-it notes and with me (half of the class).
Checklist for summer homework.pdf
Style/Concept boar href="Resources/MoodBoard.zip" target="new"> template (.indt file)
Reader Personas (pdf)
Homework:
1. Refine your summer homework.
2. Generate/Refine potential names for your magazine, if needed.
3. Finish organizing your articles for FOB, Feature Well and BOB, if needed. Collect extra articles if needed to flesh out each magazine section. (#3 needs to be completed by week 4)
4. Make a flatplan of your magazine to get order, pacing and potential grids. Build in spaces for advertisements. Use color to distinguish sections/ads/content. Print your flatplan with guide/grids showing (as thumbnails on a few pages).
5. Bring the collected text for one article and the images that you found for that article to class next week.
Click on these links:
Weekly outline for class (pdf)
Mood Boards: Dressing for Different Occasions (site)
Sections of a magazine: Editorial Order (pdf)
General editorial order of a magazine (pdf)
Common ad sizes within a magazine (pdf)
Flat plan (site)
Intelligent Flatplan (flat planning in a browser) (site)
Magazine Columns (site)
Magazine Columns Part 2 (site)
Sample grid structures for a magazine (pdf)
The Future of Creativity (start at 10min into the video for Project Context) video
Use These Files:
Magazine Page Size Options (pdf file)
Blurb.com
MagCloud
If you do not have your articles in Word (rtf), use this sample for the in-class exercise.
Standard Size Article:
Use this InDesign document to help you estimate length of each article (.ind file)
Use this template to start to build your flatplan (.indt file)
Digest Size Article:
Use this InDesign document to help you estimate length of each digest article (.ind file)
Use this template to start to build a digest sized flatplan (.indt file)
Use this template for your final presentation document (.indt file)
Style/Concept board template (.indt file)
Reader Personas (pdf)
Checklist for summer homework.pdf
Syllabus
Week 1 - September 25th – September 29th
Week 2 - October 2nd – October 6th
Week 3 - October 9th – October 13th
Week 4 - October 16th – October 20th
Week 5 - October 23rd – October 27th
Week 6 - October 30th – November 3rd
Week 7 - November 6th – November 10th*
Week 8 - November 13th – November 17th
Week 9 - November 20th – November 24th*
RESOURCES
Style/Concept Board Template (.indt file)
Sections of a magazine: Editorial Order (pdf)
General editorial order of a magazine (pdf file)
Magazine Page Size Options (pdf file)
Common ad sizes within a magazine (pdf file)
Sample grid structures for a magazine (pdf file)
Flatplan template (.indt file)
Final presentation document (.indt file)
SITES
Mood Boards: Dressing for Different Occasions
Magazine Columns Part 2 (site)
The Future of Creativity (start at 10min into the video for Project Context) video