WEEK 4: The week of October 16th – October 20th

expanding the brand, Publishing for different media streams

In class:

Lecture: Magazine brands across media platforms. Magazines for tablets/mobile devices.

BREAK

Peer-to-peer feedback groups and small crit groups with me (half the class).

Use These Files/Resources for Peer-to-Peer feedback groups:

Things to check in your articles.pdf (pdf)

Homework:

1. Find two examples of cover designs. The first design you feel is strong and works well for its demographic and one you feel does not work so well for its demographic. Bring these to class next week.

2. Find one example of a ToC that you like and bring it into class next week.

3. Curate around 3–5 high resolution (digital) pictures you think would work as cover images for your magazine, bring your digital images to class.

4. Magazine production for your remaining articles. The next few weeks will be your responsibility to work on the design and layout for remaining articles. Check-ins will be happening weekly with your small feedback groups and/or with me in small group critiques.

Click on these links:

National Magazine Winners: Print & Digital 2017
Ellie Awards 2017
Best Magazine Covers 2017

These Are the 10 Magazines With the Biggest Mobile Readerships
Top 12 US Consumer Magazine Publishers: Circulation & Advertising Revenue

Major US magazine producers:
Condé Nast
Hearst Corporation
Time Inc
Meredith

About smaller niche magazines:
Smaller is getting bigger (pdf)

Apps vs Web Magazines

Apps—Major storefronts for digital magazines:
Apple App Store — Newsstand (iPad)
Barnes & Noble (Nook)
Amazon.com (Kindle Fire, Android)
Google Play (Android and Google Chrome)
Next Issue (iPad, Android)
Zinio

iPad Apps For Magazine Lovers

Ways to produce/publish magazines:
(layout is fixed to the device screen size)
Mag+
Digital Publishing Suite
Twixl Media
Joomag
Issuu
PressPad

Web Magazines
Best web magazines of 2017
Magazine Websites

Ways to produce/publish magazines:
(code-free HTML responsive design for content)
Pugpig
Inception
ReadyMag

Videos showing capabilities for digital magazines tablets:

*Introduction to Adobe Digital Publishing Suite
*Sample digital magazine promo: Wired (video)

Some feature capabilities of digital magazines promo reel (video)
2014 DPS Momentum Video

The Future of Magazine Publishing (TBD in time)
PriceWater Cooper is a great resource for the future of media: Advertising, magazines, publishing, marketing, etc.

Digital magazine advertising
***Condé Nast digital advertising capabilities and specs PDF***
Native Advertising 1 (Basic intro)
Native Advertising 2 (billion dollar industry)

Click on these links:

Potential Brand Expansion Channels (pdf)
Publishers Diversify Their Businesses with Innovative Brand Extensions

Decisive Strategic Shift Toward Ecommerce
When Commerce and Content Converge

7 Ways Print Magazines Are Using Social Media to Engage Readers
How Magazines Use Analytics to Refine Digital Initiatives

The Podcast Opportunity for Publishers

Future Reads:
Media Metrics: Industry Trends and Forecasts for Magazines, Digital Circulation,
Social Media, Tablets, Print, Books, Internet Use, and More

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