SCCA Resource List
DESIGN HISTORY
PACKAGING
COLOR
PHOTOGRAPHY
MICRO TYPOGRAPHY
MACRO TYPOGRAPHY
Kimberly Elam: Grid Systems: Principles of Organizing Type
Kimberly Elam: Typographic Systems of Design
Kimberly Elam: Geometry of Design
Josef Müller-Brockmann: Grid Systems in Graphic Design
Emil Ruder: Typographie: A Manual of Design
Timothy Samara: Making and Breaking the Grid
Ellen Lupton: Thinking with Type
Explorations in Typography: Mastering the Art of Fine Typesetting
LETTERING & TYPE DESIGN
TYPOGRAPHY:
SITES OF INTEREST
INDESIGN
ILLUSTRATOR
PHOTOSHOP
AFTER EFFECTS
WEB DESIGN
UI/UX/Experience Design
VR/AR/Mixed Reality/AI/Voice
POSTER
BRANDING
Key components for a brand style guide. (pdf file)
How to Build a Brand Bible & Visual Style Guide (the basic elements in a guide book)
How to start your basic brand style guide (defining your colors and buffer space)
How to create a design style guide: 25 pro tips (general overview for creating tone & voice)
Samples of Branded Guide books:
University of California Berkeley
Identity style guides from around the world
A List of Style Guides, Brand Guidelines, and Front-End Frameworks
PORTFOLIO
PAPER
PRINTING
Oversized printers
Introduction n1
Introduction n2
Introdution n3
Introduction n4
In House: 4 Up Template