WEEK 3: Oct 8th – Oct 12th
lettermarks

In class:

We'll be reviewing Designer Job Descriptions and how the roles might work within a company. How do these roles translate to our class/program. After this discussion we will have presentations and a critique on Project 1.

BREAK

There will be a lecture and show and tell about letters – their form and basic structure. And there will be a slide presentation of Edward Fella's and Paula Scher's work.

Homework Warm-Up Exercise:

Use only type to create a visual representation of an assigned word. The finished work must be in black an white on an 9” x 12” sheet of white paper. (I say 9”x12” only because I want the visual word to be large enough for the entire class to see it from a distance.)

You wlll be working with type to create a voice and personality. Choose one typeface from this list for the assigned adjective or noun:

Click here for list of typeface choices for homework assignment (PDF file)

Adapt, distress, deconstruct or personalize the typeface chosen to create a visual representation of the assigned word. Incorporation of icons and/or images within the visual representation is not permitted. You can work in any medium: pencil, xerox, construction paper cut outs, etc but the finished work must be in black an white on an 9” x 12” sheet of white paper. Work will be due next week for review and group discussion.

CLICK ON THESE LINKS:

Required reading:
Design career paths

Recommended reading:
Landa Chapter 4 (To read just the chapter notes click here)
Designer career paths from Heller, pgs: 17, 25–34, 56–58, 72–76, 98–100, 114–115, 121–123, 144–146, 158–160, 184–186, 222–223

"How to" files:
Typeface choices for homework assignment (PDF file)