WEEK 7: Nov 6th – Nov 10th
Symbol sets

In class:

We will be reviewing your refined logo designs.


After the break there will be a brief presentation and demonstration which will show the AIGA symbol sets http://www.aiga.org/content.cfm/symbol-signs and how to develop your symbol set using line, weight, texture, color, and value. Student samples will be showcased for the class.



Create 3 symbols for your business. Your 3 finished symbols will be b&w. Size of each symbol: around 3" big. Final business logo and symbol sets will be due next week. Final work should be mounted on 15” x 20” black board. You will present your work in class next week.

Last week you worked on logos for an alternative ice cream shop, a hardware store chain, and an Instagram like app for foodies. This week you will create a series of symbols which the company would use for their respective businesses. These symbols should be universally recognizable – anyone in the world with a grade school education could recognize the symbols. The look and feel of these symbols should fit in with the style and brand of the logo you already created. Take your symbol set concepts to the computer, working in Illustrator – make them into vector art.

Coconut Creamery: Create 3 symbols: For the interior of their shop they would like symbols to help people find 1. Cashier 2. Bathrooms 3. Gift Card
Big Horn Hardware: Create 3 symbols: For their store they would like symbols for 1. Customer Service 2. Key cutting 3. Loading dock
SnackChat: Create 3 symbols: For their app they would like symbols for 1. Upload a photo 2. Llike/Dislike 3. Geotag

For students working on SnackChat: Please do the above requirements, plus use your SnackChat template to scale and showcase your icons within the screen size.











Elements of Design (PDF file)

Gestalt Presentation (PDF file)

Armin Hoffman (PDF file)

Edward Fella & Paula Scher (PDF file)

Chermayeff & Geismar (PDF file)

Saul Bass (PDF file)

Multiple Designers (PDF file)



Syllabus (PDF file)

Anatomy of letters (PDF)

Critique Guide (PDF file)

Typeface choices (PDF file)

Logo Process (PDF file)

Chapter 1 & 2 Outline (PDF file)

Chapter 3 Outline (PDF file)

Chapter 4 Outline (PDF file)

Chapter 5 Outline (PDF file)

Chapter 6 Outline (PDF file)

Chapter 7 Outline (PDF file)

Chapter 8 Outline (PDF file)



Using the Classroom Scanner (PDF file)

How to Survive Critique

Critique Guide (PDF file)

Prepping your 2x2 shape

Printing b&w and color (PDF file)

Loading fonts into Suitcase (PDF file)



Anatomy of letters

Pentagram site (Paula Scher)

Paula Scher video

Edward Fella site (Personal site)

Chermayeff & Geismar

Frida Clements

Invisible Creature

Emory Douglas

Jeff Kleinsmith / Patent Pending industries

Jessie LeDoux / LeDouxville

Sasha Barr

Gig Posters

American Poster Institute

13 African American Graphic Designers You Should Know, Part 1

13 African American Graphic Designers You Should Know, Part 2

Kenya Hara

Saki Mafundikwa

Jessica Walsh

AIGA symbol sets

Ji Lee - Word As Image

Visual Words/Wordmarks



Cooper Sinai-Yumker

Gabriel Herrin

Yasu Fukada

Janell Langford

Jessica Ornelas

Sam To

Jake Breish

Annette Borowski

Peter Wogstad

Nathaniel Bergstein

McKenna Nicole Green

Wynn Adele Barnard