WEEK 7: Nov 5th – Nov 9th
Symbol sets

In class:

We will be reviewing your refined logo designs.

BREAK

After the break there will be a brief presentation and demonstration which will show the AIGA symbol sets http://www.aiga.org/content.cfm/symbol-signs and how to develop your symbol set using line, weight, texture, color, and value. Student samples will be showcased for the class.

 

Homework:

Create 3 symbols for your business. Your 3 finished symbols will most likely be b&w (you may use color, but don't make color the only way to unite your icon set). Size of each symbol: around 3" big. Final business logo and symbol sets will be due next week. Final work should be mounted on 15” x 20” black board. You will present your work in class next week.

This week you will refine your logo and create a series of symbols which the company would use for their respective businesses. These symbols should be universally recognizable – anyone in the world with a grade school education could recognize the symbols. The look and feel of these symbols should fit in with the style and brand of the logo you already created. Take your symbol set concepts to the computer, working in Illustrator – make them into vector art.

Catfeine Café: Create 3 symbols: For the interior of their coffee shop/café they would like symbols to help people find 1. the cat play area 2. where to pay/the cash register and 3. the bathroom
Crabby Carabiners: Create 3 symbols: For their store they would like symbols for 1. the vertical wall 2. buying/renting/selling gear 3. the bathroom
SkySafari: Create 3 symbols: For their app they would like symbols for 1. Satellite Finder 2. Star & Planet locator 3. Telescope control

For students working on SkySafari: Please do the above requirements, plus use your SkySafari template to scale and showcase your icons within the screen size.

 

 

 

 

 

 

 

 

Resources

LECTURES

Elements of Design (PDF file)

Gestalt Presentation (PDF file)

Armin Hoffman (PDF file)

Edward Fella & Paula Scher (PDF file)

Ji Lee (PDF file)

Chermayeff & Geismar (PDF file)

Saul Bass (PDF file)

Multiple Designers (PDF file)

 

RESOURCES

Syllabus (PDF file)

Anatomy of letters (PDF)

Critique Guide (PDF file)

Typeface choices (PDF file)

Logo Process (PDF file)

Chapter 1 & 2 Outline (PDF file)

Chapter 3 Outline (PDF file)

Chapter 4 Outline (PDF file)

Chapter 5 Outline (PDF file)

Chapter 6 Outline (PDF file)

Chapter 7 Outline (PDF file)

Chapter 8 Outline (PDF file)

 

HOW TO'S

Using the Classroom Scanner (PDF file)

How to Survive Critique

Critique Guide (PDF file)

Prepping your 2x2 shape

Printing b&w and color (PDF file)

Loading fonts into Suitcase (PDF file)

 

SITES OF INTEREST

Anatomy of letters

Pentagram site (Paula Scher)

Paula Scher video

Edward Fella site (Personal site)

Ji Lee (Personal Site)

Ji Lee - Word As Image

Visual Words/Wordmarks

Chermayeff & Geismar

Frida Clements

Invisible Creature

Emory Douglas

Jeff Kleinsmith / Patent Pending industries

Jessie LeDoux / LeDouxville

Sasha Barr

Gail Anderson

Gig Posters

American Poster Institute

13 African American Graphic Designers You Should Know, Part 1

13 African American Graphic Designers You Should Know, Part 2

Kenya Hara

Saki Mafundikwa

Jessica Walsh

AIGA symbol sets

 

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