WEEK 6: OCT 30tH – Nov 3RD
Refining logos

In class:

Brand Standards Manual Sample.

Small group feedback sessions.


This week you will refine your project based off of class feedback. If you haven't done so already, please take your logo to the computer, working in Illustrator – make them into vector art. Please take your logo design and scale it to 2 sizes. The first size will be ~ 1" x 1" (The smallest side is 1") and the second size should almost fill an 8.5" x 11" sheet of paper. Print out both sizes of the refined logo design and bring them to class next week.

For students working on the SnackChat: In addition to the above, please use this template and scale the image from your logo appropriately to create the app icon.

Click here for SnackChat template.



Recommended sites:
Logo Lounge (site)

Goodlogo timeline (site)

Logo Design Love (site)

Logo Pond (site)

Advice for design students (site)

2017 Logo Trends: Logo Lounge
2017 Logo Design Trends & Inspiration: Just Creative





Elements of Design (PDF file)

Gestalt Presentation (PDF file)

Armin Hoffman (PDF file)

Edward Fella & Paula Scher (PDF file)

Chermayeff & Geismar (PDF file)

Saul Bass (PDF file)

Multiple Designers (PDF file)



Syllabus (PDF file)

Anatomy of letters (PDF)

Critique Guide (PDF file)

Typeface choices (PDF file)

Logo Process (PDF file)

Chapter 1 & 2 Outline (PDF file)

Chapter 3 Outline (PDF file)

Chapter 4 Outline (PDF file)

Chapter 5 Outline (PDF file)

Chapter 6 Outline (PDF file)

Chapter 7 Outline (PDF file)

Chapter 8 Outline (PDF file)



Using the Classroom Scanner (PDF file)

How to Survive Critique

Critique Guide (PDF file)

Prepping your 2x2 shape

Printing b&w and color (PDF file)

Loading fonts into Suitcase (PDF file)



Anatomy of letters

Pentagram site (Paula Scher)

Paula Scher video

Edward Fella site (Personal site)

Chermayeff & Geismar

Frida Clements

Invisible Creature

Emory Douglas

Jeff Kleinsmith / Patent Pending industries

Jessie LeDoux / LeDouxville

Sasha Barr

Gig Posters

American Poster Institute

13 African American Graphic Designers You Should Know, Part 1

13 African American Graphic Designers You Should Know, Part 2

Kenya Hara

Saki Mafundikwa

Jessica Walsh

AIGA symbol sets

Ji Lee - Word As Image

Visual Words/Wordmarks



Cooper Sinai-Yumker

Gabriel Herrin

Yasu Fukada

Janell Langford

Jessica Ornelas

Sam To

Jake Breish

Annette Borowski

Peter Wogstad

Nathaniel Bergstein

McKenna Nicole Green

Wynn Adele Barnard