WEEK 8: Nov 13TH – Nov 17th
Type, image and composition

Presentations of your logo and symbol sets


After the break there will be a presentation and lecture on student research, brainstorming and creating strategic design work.



Final Project for the quarter. Over the next few weeks you will be creating a poster for one of the following events (click on your choice below to go to the site):

Coney Island Mermaid Parade, 2018

Duct Tape Festival, 2018

Vegfest, 2018

The Poster should have very few words. For example, if you choose to work on the Duct Tape Festival these words could be your tagline/the headline: Duct Tape Festival and 2018. The poster's strength should come mainly from the concept, the composition and the impact of it’s image or images. You may include a tagline, if you came up with a good one for your poster.

For this week: Research your chosen project to see what the event is about. Figure out your audience, what the venue is like, what is expected to happen during the event, any historical details about the event might also be helpful to brainstorm ideas. Brainstorm ideas. Start sketching ideas and make lists based off your research.

By the time you are done sketching your ideas you should have at least 10 Thumbnail concepts for your poster. Next week bring your sketches and ideas to class for group feedback. During class next week you'll be listening to feedback and starting the process of creating comps of your chosen design concept.




Elements of Design (PDF file)

Gestalt Presentation (PDF file)

Armin Hoffman (PDF file)

Edward Fella & Paula Scher (PDF file)

Chermayeff & Geismar (PDF file)

Saul Bass (PDF file)

Multiple Designers (PDF file)



Syllabus (PDF file)

Anatomy of letters (PDF)

Critique Guide (PDF file)

Typeface choices (PDF file)

Logo Process (PDF file)

Chapter 1 & 2 Outline (PDF file)

Chapter 3 Outline (PDF file)

Chapter 4 Outline (PDF file)

Chapter 5 Outline (PDF file)

Chapter 6 Outline (PDF file)

Chapter 7 Outline (PDF file)

Chapter 8 Outline (PDF file)



Using the Classroom Scanner (PDF file)

How to Survive Critique

Critique Guide (PDF file)

Prepping your 2x2 shape

Printing b&w and color (PDF file)

Loading fonts into Suitcase (PDF file)



Anatomy of letters

Pentagram site (Paula Scher)

Paula Scher video

Edward Fella site (Personal site)

Chermayeff & Geismar

Frida Clements

Invisible Creature

Emory Douglas

Jeff Kleinsmith / Patent Pending industries

Jessie LeDoux / LeDouxville

Sasha Barr

Gig Posters

American Poster Institute

13 African American Graphic Designers You Should Know, Part 1

13 African American Graphic Designers You Should Know, Part 2

Kenya Hara

Saki Mafundikwa

Jessica Walsh

AIGA symbol sets

Ji Lee - Word As Image

Visual Words/Wordmarks



Cooper Sinai-Yumker

Gabriel Herrin

Yasu Fukada

Janell Langford

Jessica Ornelas

Sam To

Jake Breish

Annette Borowski

Peter Wogstad

Nathaniel Bergstein

McKenna Nicole Green

Wynn Adele Barnard