WEEK 4: Oct 15th – OCT 19tH
Imagery and ICONS
In class:
What kind of career paths are available in our industry and how does the program feed into industry needs.
We will be reviewing your in class exercise and your homework.
BREAK
There will be a presentation on the works of Chermayeff & Geismer. A brainstorming exercise using a matrix will follow.
Homework Warm-Up Exercise:
You will be creating a stylized fruit image/icon, vegetable image/icon, or animal image/icon which is appropriate for an industry. You will need to show your initial sketch as well as your refinement steps and the final iteration in black and white (shades of grey are permitted), on 2, 8.5” X 11” sheets of paper.
Render & Stylize. You will acquire a fruit or vegetable or animal and an Industry through random selection. Start by sketching ideas. Chose your strongest idea. Use tracing paper to help you refine and stylize your idea. Sketch iterations could play with positive/negative space, distortion, exaggeration, simplification, dimensionality to distill the essence of the subject chosen. Simplify your work, giving it grace and/or movement, While your final solution needs to be black, consider different media in your process; Xerox machine, marker on newsprint, charcoal, texture, scribbling (no computer yet). You will go through different iterations of tracing/exagerating/reducing as you continue to refine and stylize your fruit or vegetable. While your intermediate steps can be rough, your final comp needs to be crystal clear, black and white (shades of grey are permitted). Finished work will be reviewed in our next class.
CLICK ON THESE LINKS:
Recommended reading:
Landa Chapter 6 (To read just the chapter notes click here)
Design Advice by David Airey
What Classes We Offer:
Our 2 Year Program
LECTURES
Gestalt Presentation (PDF file)
Edward Fella & Paula Scher (PDF file)
Chermayeff & Geismar (PDF file)
RESOURCES
Chapter 1 & 2 Outline (PDF file)
HOW TO'S
Using the Classroom Scanner (PDF file)
Printing b&w and color (PDF file)
Loading fonts into Suitcase (PDF file)
SITES OF INTEREST
Edward Fella site (Personal site)
Jeff Kleinsmith / Patent Pending industries
13 African American Graphic Designers You Should Know, Part 1
13 African American Graphic Designers You Should Know, Part 2
RECENT GRADS