WEEK 5: Oct 22nd – Oct 26th
LOGOS—Sometimes called Wordmarks/combination marks

In class:

This week we'll be reviewing your fruit/vegetable/animal/industry symbols.

BREAK

There will be a presentation which will show the progression and direction of our projects from simple lettermarks to more complex symbols. Student work will be showcased.

Homework:

Create a combination mark for two unconnected subjects. Your work for next week will consist of 2, 8.5” x 11” pieces of white paper. The first piece of paper will have a refined sketch image for your combination mark. The second piece of paper will have the typed name (e.g. SnackChat) using 3 different typefaces.

Choose one from the following options:

Catfeine Café: A coffee shop which loves cats (and has a cat area for customers to spend time with their cats) would like a logo for the signage for their brick and mortar café and website. Their motto is Eat, Drink, and Enjoy the company of cats. The client would like to some aspect of a cat with some aspect of drinking/eating and/or coffee.

Crabby Carabiners: A New England indoor climbing gym would like a logo that could be used for signage as well on their gear and their website. The client would like some reference to a crab and to climbing/bouldering.

SkySafari: An astronomy app that will help you locate objects like galaxies, star clusters, binary systems, planets, and nebulae. They would like the image in the logo to be able to be used as their app icon. The client would like some reference to a sky/stars/planets and/or observation or travel/movement in the logo.

Brainstorms ideas using a matrix and then sketch out your concepts. Create at least 50 thumbnail sketch ideas. Choose one of the sketches and refine it using any of the design processes we have been learning in class. Once you have sketched your ideas, choose 3 different typefaces from the following list which could best work with the style of your design.

Click here for list of typeface choices for homework assignment (PDF file)

You will have 2 weeks to work on this combination mark. For this week solidify your idea and refine your image. Typeset the name of your store on a separate piece of paper in the three font faces which you think would possibly work with your image. Use a sharpie, ink pen or computer for your combination mark. Make sure final mark has crisp edges, only black and white. Bring all sketches and refined work-in-progress design to class for small group discussions and critique.

WEEK 5: Oct 22nd – Oct 26th LOGOS—Sometimes called Wordmarks/combination marks

In class:

Homework:

CLICK ON THESE LINKS:

Syllabus

WEEK 5: Oct 22nd – Oct 26th
LOGOS—Sometimes called Wordmarks/combination marks