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. . . . . . . . . .
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Monday :: Interactive
9:00am Click here: Join the class
. . . . . . . . . .
Tuesday :: Design Thinking
9:00am Click here: Join the class
Passcode: 127259
. . . . . . . . . .
Wednesday :: Advertising
9:00am Click here: Join the class
. . . . . . . . . .
Thursday :: Special Topics
9:00am Click here: Join the class
Passcode: 714113
. . . . . . . . . .
Friday :: Magazine
9:00am Click here: Join the class
Passcode: 988526
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9:00am Click here: Join the class
Passcode: 437722
. . . . . . . . . .
Tuesday :: Interactive
9:00am Click here: Join the class
. . . . . . . . . .
Wednesday :: Special Topics
9:00am Click here: Join the class
Passcode: 264453
. . . . . . . . . .
Thursday :: Design Thinking
9:00am Click here: Join the class
Passcode: 127259
. . . . . . . . . .
Friday :: Advertising
9:00am Click here: Join the class
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Advertising:
Dec 15th, Tuesday — 9:00am — Both Sections:
. . . . . . . . . .
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. . . . . . . . . .
Wed’s class will be 9 – 10am
Fri’s class will be 11 – 12pm
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— Wine, School, Defund Police: 11/23 & 11/24
Mon’s class will be 12/14
Tues’ class will be 12/08
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— Mon’s class will be 12/17, Thursday
— Fri’s class will be 12/17, Thursday
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— Wed’s class will be 12/09
— Thur’s class will be 12/10
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— Tues’ class will be 12/08
— Thur’s class will be 12/10
Wednesday:
. . . , , , , . . ,
Friday:
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For both classes: Please make a copy of this Final Presentation Document Template for your own use
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Syllabus.pdf
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Read before class:
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Download before class:
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Lecture for class:
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Resources for after class:
_________________________
Homework for this week:
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Bring to class next week:
— Grading Critera for Class.pdf
Problem Solving Basics: research and brainstorming Bic 4 Color Pen Kick off
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— In Class Exercise: Creative Brief: What’s your name again…?
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— Watch and Read.pdf Links are provided in the PDF file.
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— Welcome and Introduction to Advertising.pdf
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Wednesday:
Friday:
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— Creative Tips for Creating Effective Out of Home Ads.pdf
— Guidelines & Specifications for Designing Out-of-Home website
— Page 312 Glossary of terms in The Advertising Concept Book
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Part 1: 10 research questions completed. Do this individually.
Part 2: Brainstorm at least 20 ideas for Bic Pens outdoor — use the “brainstorm squares” If you don’t find a solution you love in 20 — you will have to keep thinking and do more.
Part 3: Take your top idea that solved the problem and create one 8.5 x 11 sketch (one sketch per team) of your top idea / solution Take a snapshot of the teams 20 ideas in the idea pages as your “backup” Be prepared to pitch your top idea during class two and answer: How does it fix the Problem to solve?
Part 4: Read chapter 2 the strategy
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Bring to small group meeting Week 2:
— 10 research questions completed
— 8.5 x 11 sketch of the teams top solution
— back up (brain storm sketches of other ideas that were explored)
Wednesday:
Friday:
We are Designers
Intro to class. Then, we’ll breakout and explore different design processes.
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— Physical Notebook for journaling and sketching
— Pens and pencils of your preference
— Post-its can be helpful
— Auxiliary crafting supplies: Glue stick, scrap paper or cardboard, tape, etc.
— A way to capture video (smartphone video is totally acceptable!)
— Snacks. Treat yourself to some snacks.
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— Breakdown of what’s happening today
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— Video For Our Class Conversation
Passcode: *0yafm?T
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Watch:
— Find a one-Pager on Vivid Grammar here.
Read:
Do:
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Expectations. Best Practices for User Research. Don’t Design without Data. Is Design School Obsolete?
We will be having 5 minute presentations — Summaries of research, what we know so far, how we plan to solve the problem, what we intend to build.
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— What to cover in your presentations for the first day of class.pdf
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Persona Pair / Empathy Map
Syllabus.pdf
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Read before class:
_________________________
Download before class:
_________________________
Lecture for class:
_________________________
Resources for after class:
_________________________
Homework for this week:
_________________________
Bring to class next week:
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Introduction to the class and it’s structure. Then, everyone will be pitching their idea, deciding on a project, and getting started.
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The importance of the Creative Brief and Review Bic Pen roughs in groups of 4
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— In Class Exercise: Creative Brief: Concept
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— (Read 3 min) Old School Review BIC 4-Color Ballpoint Multi-Pen article
— (Watch 0.29 sec) BIC 4 Color Pen Classic Commercial
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— The Importance of the Creative Brief.pdf
Passcode: 1400AAPLE!
— The Creative Minute: Teams A and B will present a project from https://www.adsoftheworld.com that they believe was effective in solving a creative problem.
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Wednesday:
Friday:
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— Chapter 3 Print guidelines Pages 58-59
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Part1: Use Worksheet 1-Bic 4 color pen to come up with 15 more ideas.
Part 2: Take your top idea that fixed the problem to solve from either of Week One’s 20 OR from the 15 ideas from “Worksheet 1-Bic 4 color pen” and make an 8.5 x 11 sketch
Part 3: Then expand that idea into 3 more executions and make 8.5 x 11 sketches of them and bring to Class 3. You should have 4 total sketches
Part 4: Read Chapter 4: The Campaign
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— Four 8.5” x11” sketches of your campaign
Bring to small group meeting Week 3:
— Back up of explored ideas
Wednesday:
Friday:
We Design!
We’ll experience a micro design process in action in today’s action-packed workshop.
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— Breakdown of what’s happening today
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Passcord: k&iFY2cC
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Watch:
— Just Enough Research (30:00)
— Design for Worldview (16:00)
Read:
Do:
The Design Thinking Process. Personas, Context, & Scenario. Marketing vs. Research Based Personas
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School: Design System. All UI elements
Wine: Mood Board, Branding, Fonts, Colors
Police: Key Pillars, Branding, rough Illustration elements, symbols, or components
Art directions role in supporting a solution
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— In Class Exercise: Creative Brief: Art Direction Challenge
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Passcode: Weekend20!
— The Creative Minute: Teams C and D will present a project from https://www.adsoftheworld.com that they believe was effective in solving a creative problem.
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Wednesday:
Friday:
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— Chapter 14: Execution
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Part 1: Finalize your outdoor campaign for Bic Pens. Upload to Google Slides by 9 AM Week 4 your final document. Make sure to review FinalDoc_exampleBic.pdf for specifics
Part 2: Email to Lori.Peck@seattlecolleges.edu a compressed file of your back up ideas. One per team.
Wednesday:
Friday:
Research Methods
We’ll explore the different types of research methods and practice when to use which ones.
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— Breakdown of what’s happening today
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Passcode: r^.Wa!n2
Passcode: YRAx6&!4
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Read:
Watch:
— How to conduct user interviews (9:00)
Download:
Do:
Design Systems
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— Class Sprint:
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School: Wireframe
Wine: 3 design concepts for desktop
Police: 3 design concepts for desktop
Police: 3 design concepts for desktop
When the solution isn’t an ad: Ambient advertising
^^^^^^^^^^^^^^^^^^^
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— In Class Exercise: Creative Brief: Sell perfume
— Project 2 files: Local Yokels.zip
— Worksheet 2-Local Yokels.pdf
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— Click here: Ads of the World: Ambient
— Read Chapter 8: Ambient
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— Lecture Deck: When the solution isn't an ad—ambieient.pdf
— Live Lecture Recording TBD
— The Creative Minute: Team E and F will present a project from https://www.adsoftheworld.com that they believe was effective in solving a creative problem.
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Wednesday:
Friday:
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— 14 Design Best Practices for Display Ads
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Part 1: Use Worksheet 2 to brainstorm 15 ideas for Local Yokels — use the “brainstorm squares” If you don’t find a solution you love-you will have to keep thinking and do more.
Part 2: Take your top idea that solved the problem and create one 8.5 x 11 sketch — one sketch per team — of your top idea / solution.
Part 3: Take a snapshot of the team’s 15 ideas in the brainstorm squares and save as your back up. Be prepared to pitch your top idea during Class 5 and answer How does it fix the problem to solve?
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— Your top idea in an 8.5 x 11 sketch
Bring to small groups Week 5
— Your back up ideas
— Your completed 10 research questions
Wednesday:
Friday:
Research Planning
We’ll create a research plan for Erik’s class project.
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— Evaluative Research: Prototyping & Testing
Passcode: BrXr9.&n
Accessibility and Inclusion. Design that works for everyone is just good design.
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Monday Zoom: https://zoom.us/j/94625811280
Monday Sprint: https://bit.ly/3dp6OCz
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Tuesday Zoom: https://zoom.us/j/96362670536
Tuesday Sprint: https://bit.ly/3k4A83G
. . . . . . . . . . . . . . . . . .
Syllabus: https://bit.ly/3i2evzn
Lecture Notes: https://bit.ly/342tnJg
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— Revisions based on user testing with Katie
— What you learned, how you pivoted
Wine, Police: Webflow rough School: Refining
Interactive Solutions
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— In Class Exercise: Creative Brief: Local Yokels Creative banner ads
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— Read pages 208 – 215: Banner Ads
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Passcode: g7Bz^2xQ
— The Creative Minute: Teams G and H will present a project from https://www.adsoftheworld.com that they believe was effective in solving a creative problem.
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Wednesday:
Friday:
_________________________
— 5 Design Principles to Master for Better Display Ads Article
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Part 1: Take your top idea that fixed the Problem to Solve — from your original 15 ideas from Work sheet 2-Local Yokels.pdf.
Part 2: Then expand that idea into 3 more executions = a campaign, and make 8.5 x 11 sketches of them You should have 4 total. Keep in mind you have multiple aspect ratios in your layouts — so keep it simple and have a flexible art direction plan that accommodates this.
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— Four 8.5 x 11 sketches of your top idea expanded out into a campaign.
Bring to small groups Week 6:
— Back up of explored ideas
Wednesday:
Friday:
Concept / Iterate
We’ll explore how to get the most out of our concepts and iterations.
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— Concept versus Iteration Lecture
Passcode: K=dGt4yX
UX storyboards UX improv skits
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Monday Zoom: https://zoom.us/j/94625811280
Monday Sprint: https://bit.ly/3dp6OCz
. . . . . . . . . . . . . . . . . .
Tuesday Zoom: https://zoom.us/j/96362670536
Tuesday Sprint: https://bit.ly/3k4A83G
. . . . . . . . . . . . . . . . . .
Syllabus: https://bit.ly/3i2evzn
Lecture Notes: https://bit.ly/342tnJg
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School: Mobile app rough / progress on site
Wine: Onboarding Quiz / progress on site
Police: Social Media Strategy / progress on site
Check in on progress for Local Yokels. In your check-in meetings: we’ll go over campaign sketches. Bring your back up ideas.:
— Click here to sign up: Sign Up Genius Link
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Take your campaign and create 2 different art direction mood boards
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2 Art direction mood boards
Wednesday:
Friday:
No Class.
Sign up for 1:1 check-ins, do journal entry and assigned watching / reading!
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— Link Coming
Jobs To Be Done. What are you hiring this app to do? Recap laws of UX.
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Monday Zoom: https://zoom.us/j/94625811280
Monday Sprint: https://bit.ly/3dp6OCz
. . . . . . . . . . . . . . . . . .
Tuesday Zoom: https://zoom.us/j/96362670536
Tuesday Sprint: https://bit.ly/3k4A83G
. . . . . . . . . . . . . . . . . .
Syllabus: https://bit.ly/3i2evzn
Lecture Notes: https://bit.ly/342tnJg
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School: Mobile app home screen + bus task
Wine: Mobile app. Like, rate, tasting notes
Police: Video rough
Video link of recorded class: TBD Password: TBD
Resources for after class:
Articles:
Homework for this week—
Wednesday Class: Veteran’s Day Holiday — No Class
Friday Class: Check in on progress for Local Yokels. In your check-in meetings: we’ll go over campaign sketches. Bring your back up ideas.:
— Click here to sign up: Sign Up Genius Link
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Part 1: Finalize your Local Yokel project. Follow directions in: Final Doc_example_Local.pdf
Upload to Google Slides by 9 am
Part 2: Compress “back up” work and email it to Lori.Peck@seattlecolleges.edu with your final project. Remember to include your 2 different mood boards.
Wednesday:
Friday:
Design Communication
We’ll explore how to make and communicate our design decisions during the process.
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— What problem does it solve?, How does it affect the user? Why is it better than the alternative?
Passcode: &qc*J2NF
Passcode: YWlApn=2
UI skills
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Monday Zoom: https://zoom.us/j/94625811280
Monday Sprint: https://bit.ly/3dp6OCz
. . . . . . . . . . . . . . . . . .
Tuesday Zoom: https://zoom.us/j/96362670536
Tuesday Sprint: https://bit.ly/3k4A83G
. . . . . . . . . . . . . . . . . .
Syllabus: https://bit.ly/3i2evzn
Lecture Notes: https://bit.ly/342tnJg
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School: Polishing mobile app, almost done
Wine: What’s in the box? Polishing website
Police: Polishing website and video
Integrated campaign + social media supported solutions.
Small groups: Please bring a screen grab of your Miro board done in Design Thinking on Tuesday and Thursday, Week 8.
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— Chapters 9 –10: Interactive and Social
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— In Class Exercise: Creative Brief: Encourage Blood Donations
— Project 3 files: Bike Works. zip
— **Revised Bike Works Brief.pdf**
— Final Doc Example for Bike Works.pdf
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— Integrated campaigns Kick off Bike Works.pdf
Passcode: ev@N4nik
— The Creative Minute: Teams I and J will present a project from https://www.adsoftheworld.com that they believe was effective in solving a creative problem.
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Wednesday:
Friday:
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(Friday class please bring the following to Week 10 small groups and upload to Google Slides Week 9)
1. Brainstorm 15 ideas to motivate someone to volunteer with Bike Works
2. Brainstorm 15 ideas to motivate someone to make a cash or bike donation to Bike Works
3. Take your top idea from 1. and 2. and make an 8.5 x 11 sketch for each (total of 2 sketches)
4. Upload your 2 sketches onto Google slides by 9 AM Week 9
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— Homework, All of the above.
Wednesday:
Friday:
High Level Stuff
We’ll experiment with a divergent ideation method to generate ideas for Lori’s class
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Passcode: NmZHaa+3
Design Workshops. Lean UX/SPRINT., Presenting | Pitch Deck
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Monday Zoom: https://zoom.us/j/94625811280
Monday Sprint: https://bit.ly/3dp6OCz
. . . . . . . . . . . . . . . . . .
Tuesday Zoom: https://zoom.us/j/96362670536
Tuesday Sprint: https://bit.ly/3k4A83G
. . . . . . . . . . . . . . . . . .
Syllabus: https://bit.ly/3i2evzn
Lecture Notes: https://bit.ly/342tnJg
_________________________
Finish Project 1. Prepare for your presentations.
Wednesday class meets at usual time and zoom link.
Both Wednesday and Friday Class will attend Wednesday’s zoom meeting on 11/25/20 from 9:00 – 10:00 AM to discuss with the Bike Works client the needs of Bike Works and a have a student Q&A.
It is required that both sections attend and have at least 2 questions to ask.
Join Zoom Meeting https://zoom.us/j/93142667340
. . . . . . . . . .
Friday Class: Native American Heritage Day — No Class
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1. Take the top idea from Week 8 and expand it into 3 sketches of a campaign
2. Upload 3 sketches onto Google Slides 9 AM Week 10
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See above
Wednesday:
Friday:
No Class
Complete assigned watching / reading and journal entry exercise!!
_________________________
— Link Coming
PROJECT 1 IS DUE.
Introduce project 2
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Monday Zoom: https://zoom.us/j/94625811280
Monday Sprint: https://bit.ly/3dp6OCz
. . . . . . . . . . . . . . . . . .
Tuesday Zoom: https://zoom.us/j/96362670536
Tuesday Sprint: https://bit.ly/3k4A83G
. . . . . . . . . . . . . . . . . .
Syllabus: https://bit.ly/3i2evzn
Lecture Notes: https://bit.ly/342tnJg
_________________________
_________________________
HTML rough drafts
More on social media. Teams work to solve Bike Works / Regular class day in Zoom for both sections, starting 9am
_________________________
— (Watch 5.50 min) 5 Tips for Delivering Great Zoom Presentations
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— In Class Exercise: Creative Brief: First aid kit
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— The Creative Minute: Team K will present a project from https://www.adsoftheworld.com that they believe was effective in solving a creative problem.
_________________________
Wednesday:
Friday:
_________________________
1. Determine what execution you are creating from Column B and upload sketches onto Google Slides
2. Develop 2 different mood boards for your campaign
3. Upload 1. and 2. onto Google Slides 9 AM Week 11
_________________________
See above
Wednesday:
Friday:
What is Design?
We’ll practice storytelling by explaining what is the value of design.
_________________________
Passcode: F2zN+rB&
TBD/Flex week/individual meetings
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Monday Zoom: https://zoom.us/j/94625811280
Monday Sprint: https://bit.ly/3dp6OCz
. . . . . . . . . . . . . . . . . .
Tuesday Zoom: https://zoom.us/j/96362670536
Tuesday Sprint: https://bit.ly/3k4A83G
. . . . . . . . . . . . . . . . . .
Syllabus: https://bit.ly/3i2evzn
Lecture Notes: https://bit.ly/342tnJg
_________________________
Finish Project 2. Prepare final HTML & CSS presentation.
Teams work to solve Bike Works. Attend usual class zoom links at 9am
— Click here to sign up: Sign Up Genius Link
_________________________
1. Work week — develop and begin to finalize your campaign executions
2. Practice and run through your presentation
3. Upload final document by 9 AM 12/15, send back up work to my email
__________________
Friday:
Wednesday:
__________________
Backup packaged and emailed to: Lori.Peck@seattlecolleges.edu
(1 package per team)
Subject line in email: BW_Final/Wed or BW_Final/Fri
Final Presentation
Final Class. We’ll share our work the past weeks and practice constructive group feedback.
_________________________
— Link Coming
PROJECT 2 IS DUE.
Discussion of winter quarter
_________________________
Read before class:
_________________________
Download before class:
_________________________
Lecture for class:
_________________________
Resources for after class:
_________________________
Homework for this week:
_________________________
Bring to class next week:
_________________________
Bike Works Creative Presentations
Wednesday Class:
9:00 – 10:30
Friday Class:
11 – 12:30
_________________________
No class today
_________________________
No class today
Please remember to fill out your evaluations for your classes. You should be receiving Evaluation invitations in your email.